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Bringing value and results to our customers is of utmost importance to us. It makes us proud when we succeed in converting our clients’ feelings of disappointment and lack of motivation into enthusiasm and satisfaction as we build together the future they are striving to reach.

This is what happened with MyEstimate, a brilliant startup from Palermo that works on two fronts: training of real estate agents, and evaluation of online properties.

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The case study that is reviewed below, is taken from the world of self-publishing. For those unfamiliar with it, it is a business model, based on the sale of both books and ebooks on Amazon. By studying market demand, we came up with an idea on how to create a book that meets the needs of users, while generating a business in publishing 2.0.

No ads, no advertising campaigns on Facebook… The secret ingredient – persuasive copy, extracted directly into the product. The results were least to say interesting, as they converted a small market test into a decisive competitive advantage for bringing customers.

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Email: letmecopy@marcellomarchese.it